As cardistry grows as an art form, there is a need for playing cards that are both beautifully designed and handle perfectly. Entry creates these playing cards. Entry decks advance the aesthetics of cardistry and are intended for use by cardists of all skill levels and styles. Acid worked on a new visual identity that emphasizes brands' approach to the art of cardistry. Aim of advancing the aesthetics of playing card decks is reflected through custom designed wordmark and minimal packaging design. Combination of bold lettering and ambient packaging provides the brand with gallery-like space to showcase and sell an ongoing series of playing card decks.